Product media index in Hungary - a detailed consumer profile from different database sources

This paper describes a possible way to reduce the risk of a common client requirement, namely “to know everything from one survey”.

Product media index in Hungary - a detailed consumer profile from different database sources

Jénos BacherGfK Hungéria, Hungary

Rita VellaGfK Hungéria, Hungary

Dévid GyöngyösiGfK Hungéria, Hungary

SUMMARY

Expectations of market...