Product Failure: More a Matter of Feelings than Features
How consumers true feelings determine the success or failure of products
Stan Gross Stan Gross Associates
Every once in a while, a company comes out with a product that is either the first of its kind it has no competitors or it is so superior to its existing competitors that the marketers sole job is to convince consumers to give it one try, confident that a majority of them will return again and again.
In the first of its kind category, one recent example that comes to mind...