Product as media channel: How brands can leverage digital identities as powerful owned media

Cyrus Gilbert-Rolfe

This article explains how brands can create direct engagement with consumers, gather valuable consumer data, and showcase sustainability information through digital identities on products and packaging.

Niche trumps superpowers in the new world of DTC

Today our shopping experience is a little different to a quick visit to the high street or a dedicated trip to a shopping mall. We type what we need into Google, see it displayed at a price that’s suitable...

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