Procter and Gamble: Razor Repair Shop

With the recent economic downturn, Proctor & Gamble noticed a year on year decrease in Gillette blade consumption, down 13% since 2001.

Procter and Gamble: Razor Repair Shop

Proximity Canada


Category: Product Manufacturing and DistributionCountry where program ran: GlobalDate program started/ended: Q4 2009 – Q1 2010

Product Description: GILLETTE FUSION - Blade Consumption

Advertiser/Client Name: Procter and GambleWebsite: Media Channels:


Marketplace Challenge:

With the recent economic downturn, Gillette has noticed a year over year decrease in blade consumption – 13% since 2001. Research uncovered that guys were trying to stretch the life of their blades to save money. This same research showed that guys did not know how to...

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