Procter & Gamble: The Look

Procter & Gamble (P&G), a consumer goods company, drove conversation surrounding racial bias with its film The Look.

Campaign video: Procter & Gamble – The Look

Selected creative: Procter & Gamble – The Look

Credits

Creative agency: Saturday Morning Los Angeles / North Kingdom Los AngelesAccount Management: Deja CoxCreative Director: Geoff Edwards / Jayanta Jenkins...