Procter & Gamble: #ShareTheLoad for equal sleep

Ariel, a laundry detergent brand, launched a campaign in India to increase social pressure, maximise engagement and conversations and impact overall brand health.

Campaign details

Brand: Procter & Gamble IndiaAgency: BBDO IndiaCountry: India

Objectives

  1. Increase social pressure for men to #ShareTheLoad by sparking maximum conversations and generating publicity by evolving the debate around gender inequality
    • Exceed the...