Procter & Gamble: Pringles Help the Oversharers
CLIENT • Procter and Gamble
THE TEAM • David Harris, Martin Gent, Julian Ormerod, Hannah Riley, Simon Diss, Thibault Dargeou, Kristina Matovic, Katie Stockton, David Boydell, Charlotte Brewstar. Other contributor: Starcom MediaVest Group.
WHAT IS WONDERFUL ABOUT THIS WORK?• We noticed our targets loved broadcasting everything online, but people were bored with it. So we had one simple strategy — to share less. Our site was visited from 113 countries, and we got over 700 likes’ and 84 mentions in blogs, tweets and websites in 30 days....