Procter & Gamble outlines new consumer habits that will survive the pandemic

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.

Procter & Gamble, the consumer-packaged goods manufacturer, believes that numerous habits which have taken root during the COVID-19 pandemic will possess long-term staying power.

Several months of lockdowns, anxiety surrounding personal health, and occasional product shortages have led to a demand spike in a variety of P&G’s major categories, providing a boost to offerings from Tide laundry detergent to Gain dishwashing l

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands