Procter & Gamble Company: The First Time Ever I Saw Your Face campaign

Oil of Olay's memorable early 1980s campaign, "The First Time Ever I Saw Your Face," reinforced the popular brand's identity as a skin care product for women who wanted to retain their youthful attractiveness as they aged.

Procter & Gamble Company: The First Time Ever I Saw Your Face campaign

E. M. Shostak

Overview

Oil of Olay's memorable early 1980s campaign, "The First Time Ever I Saw Your Face," reinforced the popular brand's identity...

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