Procter & Gamble Company: Tampax Satin Touch campaign

Mariko Fujinaka

Tambrands Inc. (acquired by Procter & Gamble Company in 1997), the manufacturer of Tam pax brand tampons, dominated the tampon industry for decades.

United States
Strategy

Procter & Gamble Company: Tampax Satin Touch campaign

Mariko Fujinaka

Overview

Tambrands Inc. (acquired by Procter & Gamble Company in 1997), the manufacturer of Tam pax brand tampons, dominated the tampon industry for decades. In the early...

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