Procter & Gamble Company: Tampax Satin Touch campaign

Tambrands Inc. (acquired by Procter & Gamble Company in 1997), the manufacturer of Tam pax brand tampons, dominated the tampon industry for decades.

Procter & Gamble Company: Tampax Satin Touch campaign

Mariko Fujinaka

Overview

Tambrands Inc. (acquired by Procter & Gamble Company in 1997), the manufacturer of Tam pax brand tampons, dominated the tampon industry for decades. In the early...