Procter & Gamble Company: Strong Enough For A Man, But Ph Balanced For A Woman campaign

In its "Strong Enough for a Man, but pH Balanced for a Woman" campaign for its popular Secret deodorant, the Procter & Gamble Company found a winning way to modernize the product's image while reiterating the brand's basic identity as a deodorant meant specifically for women.

Procter & Gamble Company: Strong Enough For A Man, But Ph Balanced For A Woman campaign

E. M. Shostak

Overview

In its "Strong Enough for a Man, but pH Balanced for a Woman" campaign for its popular Secret deodorant, the Procter &...