Procter & Gamble Company: How About A Nice Hawaiian Punch? campaign

An animated spokesperson with a penchant for slugging people created such a memorable image for Hawaiian Punch tropical fruit drink that the brand was still familiar to nearly every consumer in a study eight years after the advertisements had been discontinued.

Procter & Gamble Company: How About A Nice Hawaiian Punch? campaign

Susan Risland

Overview

An animated spokesperson with a penchant for slugging people created such a memorable image for Hawaiian Punch tropical fruit drink that the brand was still...