Procter & Gamble Company: Hidden Camera campaign

Folgers's "Hidden Camera" campaign was started in the 1960s by Hanley Norins, creative director at Young & Rubicam for 30 years, who successfully handled other advertising for Procter & Gamble.

Procter & Gamble Company: Hidden Camera campaign

Jacqueline A. Mclean

Overview

Folgers's "Hidden Camera" campaign was started in the 1960s by Hanley Norins, creative director at Young & Rubicam for 30 years, who successfully...