Procter & Gamble Company: Don't Hate Me Because I'M Beautiful campaign
Susan RislandOverview
A controversial campaign for Pantene hair care products commanded the attention of consumers by focusing on lovely models who looked into the...
Procter & Gamble Company: Don't Hate Me Because I'M Beautiful campaign
A controversial campaign for Pantene hair care products commanded the attention of consumers by focusing on lovely models who looked into the camera and said, "Don't hate me because I'm beautiful." The models went on to say that, like many women, they damaged their hair until it lost its shine and manageability, but they found a way to correct the problem.
