Procter & Gamble Company/Cover Girl: Easy, Breezy, Beautiful Cover Girl campaign
Barbra BradyOverview
When it came to cosmetics, the phrase "cover girl" had long been synonymous with an image of a clean, fresh, wholesome, pretty face. The Cover Girl brand parlayed this image into a supremely valuable property, one that initially evolved when the brand's originator, skin care legend Noxema, developed the new line of makeup in 1961. Pure and natural was the promise, and young women bought it, making Cover Girl the longtime leader in powder and foundation products.
By the 1990s many of the women who had...