Procter & Gamble Company: Best Part Of Wakin' Up campaign

Folgers propelled itself from a regional to a national leader in coffee sales in a relatively short number of years.

Procter & Gamble Company: Best Part Of Wakin' Up campaign

Sally A. Myers

Overview

Folgers propelled itself from a regional to a national leader in coffee sales in a relatively short number of years. Its "Best Part of Wakin' Up...