Probing the Subconscious Using Semiometrie

Describes Semiometrie, a research technique well established in France, Belgium and Germany, now taking off in the UK with strong interest from media agencies.

Probing the Subconscious Using Semiometrie

Richard Marks andCarine Evans

At the second annual conference organised by the VIPer (AB) research consortium (1), held at the British Museum, TNS Media unveiled a new approach to research called Semiometrie....