Privilege - Making dosh by being posh: how selling car insurance different made a positive difference to profitability

In reply to the cluttered and stagnant insurance market, RBS decided to invest-to-grow its third insurance brand, Privilege.

Agency: M&C Saatchi/MediaCom

Privilege – Making dosh by being posh: how selling car insurance different made a positive difference to profitability

BACKGROUND

RBS is hugely successful in the car insurance market. As their previous IPA Effectiveness Paper...

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