Privacy readiness is good business for APAC brands and publishers

Sangeeta Tanwar

While businesses in Asia Pacific understand the importance of privacy readiness, many are missing the opportunity to take early action, according to a report by IAB SEA.

The Asia Pacific digital advertising ecosystem is rapidly evolving and privacy concerns are at the forefront of this change.

Businesses across advertisers, publishers and agencies in APAC recognise that the lack of privacy readiness would have significant consequences for their businesses.

“It could lead to loss of customer trust, regulatory and legal compliance costs, and technology costs from fixes and upgrades,” said Miranda Dimopoulos, regional CEO of the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India).

She was speaking at IAB SEA’s virtual event, where it released its APAC Privacy Research report, for which it partnered with...

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