Privacy laws, internet scams and other challenges affecting panel research - strategies to mitigate risk and build trust

David Stark

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists' names and email addresses ended up in the hands of identity thieves.

Privacy laws, internet scams and other challenges affecting panel research – strategies to mitigate risk and build trust

David StarkTNS Canadian Facts, Canada and TNS' North America Privacy Officer

INTRODUCTION

Data protection and information security laws proliferating around the world have significant implications for panel research companies. Europe has some of the most stringent, comprehensive data protection laws in the world. The United States, meanwhile, has taken a different approach to privacy, preferring to implement sectoral-based laws at the federal level rather than a sweeping, national privacy law that would pre-empt state laws. Today, some 33 U.S....

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