Privacy in Market Research: Rights, Responsibilities and Remedies

Patrick E. Murphy

This paper examines the issue of online privacy in marketing and market research within Europe and the United States.

Consumer Protection / Data Privacy

Privacy in Market Research Rights, Responsibilities and Remedies

Patrick E. MurphyUniversity of Notre Dame, United States.

 INTRODUCTION

Two initial observations come to mind when thinking about the topic of privacy in Internet marketing. When our family was living in Ireland several years ago, one of the sayings that the Irish were fond of repeating was good walls make for good neighbors. Although this statement was more appropriate a century (or two) ago, it seems that this analogy can be applied to the Internet. For many, the walls of privacy that were associated with...

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