Print monitor

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an above average or below average opportunity of attracting attention within the magazines.

Print Monitor

Optimizing ad positioning in print media

Uwe CzaiaCZAIA Marktforschung and IMMEDIATE Software

Introduction

The instruments of media planning are continuously being refined. Global performance values are being supplemented and partially replaced...