Print and the online world. The Dutch approach
Raymond Ross and Irena Petric
In our contacts with media researchers around the world we have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.
Print and The Online World
The Dutch Approach
Irena PetricNOM, Netherlands
Raymond RossTNS NIPO, Netherlands
BACKGROUND
Why changes in the Dutch National Readership Survey?
In 2001 the Dutch national readership survey changed its organisational structure into...
