Pringles, a crisp brand, launched a campaign in the USA using Rick and Morty to encourage millennials to buy Pringles.
Campaign details
Brand: PringlesBrand owner: The Kellogg CompanyEntrant company: Starcom, ChicagoIdea creation: Starcom, Chicago / JWT|WMC|Grey New YorkMarket: United StatesSector: Savoury snack, potato chipsMedia channels:Social media, Sponsorship media, Television...
