Pringles: Meet Frank – How a zombie got gamers to fall in love with pringles

Pringles, a snack brand, created a zombie gaming character, Frank, and put him in the hit indie game, West of Dead to increase consideration, change gamers' perceptions and encourage gamers to buy Pringles across Europe.

Campaign details

Brand: Pringles Brand owner: The Kellogg Company Entrant company: GreyIdea creation: Grey London Market: Europe (general region) Sector: Savoury snacks, potato chips Media channels: Sales promotion, Television & Connected TV, Point-of-purchase, In-store, Social media, Gaming & in-game advertising, Online video, Word of mouth, Influencers, KOLsBudget: 5 - 10 million

Campaign video

Creative assets

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