Pringles: Exploring new insights within Augmented Reality

Arifa Haque, Lisa Miles, Sarah Robson

Pringles, a crisp brand, launched a campaign in Denmark and the UK using AR to create an association between its brand and gaming.

Campaign details

Brand: PringlesBrand owner: The Kellogg CompanyLead agency: Yahoo (Previously known as Verizon), Gorilla in the roomCountry: Denmark, United KingdomIndustries: “Media channels: Content marketing, Virtual & augmented relaityBudget:...

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