Pringles: Enter Frank

Pringles, a potato-based chip brand, increased online views and sales by connecting with the gaming community on Twitch.

Campaign details

Brand / Campaign: Gaming ‘21Campaign timing: Feb-April ‘21Media used: Digital partnerships, video, social, influencersMedia spend UK: £834K (€6.5m Europe)Third parties involved:Pringles, Grey, Raw Fury, Xbox, Twitch, Verizon, Gleam Futures...

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