Pringles: Dippable baconator

Pringles, a potato crisp brand, tapped into young people's desire for quirky food combinations in the USA.

Campaign details

Brand: PringlesLead Agency: StarcomRegion: North America



In a competitive category, Pringles' sales were lagging behind the competition. Hovering at a 3.4% dollar share, the brand was far behind the market leader, Lay's...

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