Pringles: Dippable baconator

Pringles, a potato crisp brand, tapped into young people's desire for quirky food combinations in the USA.

Campaign details

Brand: PringlesLead Agency: StarcomRegion: North America

Strategy

Objective

In a competitive category, Pringles' sales were lagging behind the competition. Hovering at a 3.4% dollar share, the brand was far behind the market leader, Lay's...