Pringles: Dippable baconator

Pringles, a potato snack brand, launched a strategic and insightful campaign in the US, by partnering with fast food restaurant Wendy's: a brand known for boundary-pushing marketing.

Campaign details

Brand: PringlesAgency: Grey New YorkCountry: United States

Why is this work relevant for Creative Strategy?

The Dippable Baconator had strategy at its core. Snack brands regularly launch limited edition flavors to gain share. But when it comes to these launches, Pringles' market-leading competitors dramatically outspend us. Without TVC media, Pringles needed a more strategic and insightful way to generate buzz around its new flavor. So, we dug into American food insights, and strategically designed our next flavor around something we uncovered: Millions of Americans dip fries in Wendy's Frosties. But Wendy's' most famous...

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