Pringles - The Pringles Dream Team and www.pringleskeepyuppy.com

This case study looks at Pringles strategy during the 2006 FIFA World Cup, which was based upon The Pringles Dream Team and its website, www.pringleskeepyuppy.com.

Pringles – The Pringles Dream Team and www.pringleskeepyuppy.com

BRAND BACKGROUND

Pringles is one of the best known and regarded brands across the world. As a sharing snack and one that appeals to people of all ages, the brand focuses on activity...

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