Pringles - The Pringles Dream Team and

This case study looks at Pringles strategy during the 2006 FIFA World Cup, which was based upon The Pringles Dream Team and its website,

Pringles – The Pringles Dream Team and


Pringles is one of the best known and regarded brands across the world. As a sharing snack and one that appeals to people of all ages, the brand focuses on activity that propels it to become front of mind amongst all audiences during key consumption occasions. The biggest example of which in 2006 was the FIFA World Cup and the team faced their biggest challenge to date to create a compelling communications plan that would engage all relevant stakeholders.


One of the brand's key challenges is its broad...

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