Pricing - how do we price right?

A checklist of key items to cover off when researching and setting prices.

Pricing - how do we price right?

The principles:

  • Supply and demand

  • Elasticity

  • Premium pricing

  • Price points and price psychology

  • Price and value

 

Costs and margins:

  • How do price structures work?

  • Marginal costing

  • Trade discounts

  • Effects of price ...