Priceline.com Incorporated: Troubadour campaign

Kevin Teague

In 1996 entrepreneur Jay Walker came upon a startling statistic: every day airlines flew with an average of 500,000 empty seats.

Priceline.com Incorporated: Troubadour campaign

Kevin Teague

OVERVIEW

In 1996 entrepreneur Jay Walker came upon a startling statistic: every day airlines flew with an average of 500,000 empty seats. The revelation spurred Walker to create priceline.com,...

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