Price promotions: how to make them work for your brand

Price promotions can be highly effective in boosting short term sales. But encouraging trial isn’t the same as building brand loyalty, and price cutting can actually be damaging to brand equity.

Price promotions: how to make them work for your brand

THE MOST POWERFUL INFLUENCE IN-STORE

In many parts of the world, marketers give priority to price promotions over media expenditure. While their popularity varies across countries and across categories,...

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