Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication

This study looks at how Vietnam successfully contained the outbreak of COVID-19 and examines the associations between exposure to the Vietnam Ministry of Health’s COVID- 19 prevention social media campaign messages, interpersonal communication, attitudes, perceived norms, self-efficacy, and intentions to stay at home.
  • A cross-sectional survey was conducted in Ho Chi Minh City.
  • Results indicated that interpersonal communication mediated the effect of social media campaign exposure on intentions to stay at home and shaped injunctive norms and self-efficacy that were conducive to behavioural intentions.
  • These results underscored the need to leverage the power of social media and interpersonal communication in public health campaigns to prevent infectious outbreaks....

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