Brand Owner: Kraft Heinz
Main Agency: BBH China Advertising (Shanghai) Co., Ltd.
Main agency company holding group: Publicis Groupe
Contributing Agency: Eclipse
Launched on the market: Mainland China
Industry: Sauces & Condiments
Media channels:outdoor (outdoor billboards, transportation network media (aircraft, high-speed rail, subway, bus, taxi and other transportation lines), building media), television (OTT, TV), influencers (key opinion leader KOL, key opinion Consumer KOC), interactive/digital online (mini program, H5, online video advertisement, video/micro movie, social media, e-commerce platform) social (WeChat, Weibo, Xiaohongshu), short video & live broadcast ( Douyin),...