Prestige: Taste the story of every dish
Eric Yu俞腾⻜, Andrea Chen陈立维
The "Weijixian" product created by the soy sauce brand Masterda focuses on the ultimate umami taste. However, due to the promotion of "freshness" by competing products with lower prices and higher media expenditures, the brand power of Masterda is gradually declining.
Case Details
Brand: Master
Brand Owner: Kraft Heinz
Main Agency: BBH China Advertising (Shanghai) Co., Ltd.
Main agency company holding group: Publicis Groupe
Contributing Agency: Eclipse
Launched on the market: Mainland China
Industry: Sauces & Condiments
Media...