Premium brand gifting
Shifra Steinberg and Caroline Vogt
Caroline Vogt and Shifra Steinberg describe a research project undertaken by Times Newspapers and Red Media to help understand consumers who purchase premium brands – who they are, what motivates them to purchase, and the satisfactions they realise from buying these brands.
Premium brand
gifting
Caroline
VogtNews International
andShifra SteinbergRed Media
With
Christmas looming, many people will be desperately searching for the ideal gift
for their loved one, their son or daughter, their parents or friends. Many will
have...
