Premium brand gifting

Caroline Vogt and Shifra Steinberg describe a research project undertaken by Times Newspapers and Red Media to help understand consumers who purchase premium brands – who they are, what motivates them to purchase, and the satisfactions they realise from buying these brands.

Premium brand gifting

Caroline VogtNews International andShifra SteinbergRed Media

 

With Christmas looming, many people will be desperately searching for the ideal gift for their loved one, their son or daughter, their parents or friends. Many will have...