Premier: Paint without the pain

Canadian paint brand Premier targeted millennials with a multi-channel challenger campaign to grow market share, sales and awareness.

Campaign details

Brand: PremierBrand owner: Canadian TireEntrant company: Leo Burnett, TorontoMarket: CanadaSector: Home improvementMedia channels:Online display, Online video, Search marketing, Social media, Television, Websites & microsites, Word of mouth,...
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