Premier Inn: EweTube

Advertising company Golin increased consumer opinion and bookings for Premier Inn by creating Ewetube, a streaming platform that parodied popular media with sheep to encourage the concept of relaxing on a ‘staycation’ at a local premier inn during COVID travel restrictions.

Overview

To bring to life Premier Inn's 'Rest Easy' brand platform, with the launch of Ewetube, Yorkshire shepherdess, Amanda Owen, and her flock reimagined audiences' favourite shows and films, supported by our resident sleep expert. From the Queens Lambit...