Préma-Québec: The 1.8 Pound Book

Préma-Québec, a foundation that provides financial and psychological support to parents of premature babies, published "The 1.8 Pound Book" in Canada to increase the number of new donors.

Campaign details

Brand: Prema-Quebec Brand owner: Prema-Quebec Entrant company: TouchéIdea creation: LG2, Montreal Market: Canada Sector: Charities & voluntary organisations Media channels: Point-of-purchase, In-store, Social media, Public relations, Online video, Television & Connected TV, Websites & microsites, Online display, Outdoor, Out-of-home Budget: Up to 500k

Campaign video

Creative assets

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