Predictive Markets puts forward the challenging assertion is that crowds make better decisions than experts, when they are diverse, independent and faithfully aggregated, meaning a crowd of people operating through a 'Market' mechanism could be just as accurate as our best research approaches.
Predictive markets: is the crowd consistently wise? Two years and seven experiments on from the paper in 2005: re-engineering Research to take advantage of the 'Wisdom of Crowds'
John KearonBrainJuicer Group PLC
INTRODUCTION
The original 2005 'Predictive...