Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation

To forecast purchase decisions, different conjoint-based approaches have been discussed. Nevertheless, there is no clear evidence on which variant performs best.
  

Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation

Klaus Backhaus and Robert WilkenWestphalian Wilhelms-University of Muenster

Thomas HilligAlstom Schweiz AG

INTRODUCTION

Predicting purchase decisions...

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