Predicting online shopping cart abandonment with machine learning approaches
Theresa Maria Rausch, Nicholas Daniel Derra, and Lukas Wolf
Excessive online shopping cart abandonment rates constitute a major challenge for e-commerce companies and can inhibit their success within their competitive environment.
Introduction
To strengthen a company's position within its competitive environment, marketers need to be able to precisely predict potential customers regarding their purchase and, further, non-purchase behavior. Considering this in the context of online...
