Predicting m-shopping in the two largest m-commerce markets: The United States and China

This research examines the factors affecting consumers' mobile shopping (m-shopping) intentions in China and the United States.


The worldwide growth of electronic commerce is increasingly driven by mobile shopping (m-shop- ping), which encompasses both browsing and purchasing on mobile devices. One in four e-commerce dollars is spent on a mobile device (ComScore, 2018)....

Not a subscriber?

Schedule your live demo with our team today