Predicting advertising efficiency – panel, neuromarketing, or theory-driven message analysis?
Bruno Poyet and Olivier KoenigImpact Mémoire!, France
INTRODUCTION
Predicting the efficiency of an advertisement campaign is extremely valuable for an...
Bruno Poyet and Olivier KoenigImpact Mémoire!, France
INTRODUCTION
Predicting the efficiency of an advertisement campaign is extremely valuable for an...
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