Predicting advertising efficiency – panel, neuromarketing, or theory-driven message analysis?
Bruno Poyet and Olivier KoenigImpact Mémoire!, France
INTRODUCTION
Predicting the efficiency of an advertisement campaign is extremely valuable for an...
Predicting advertising efficiency - panel, neuromarketing, or theory-driven message analysis?
To anticipate and understand the impact of an advertising message, marketing professionals are looking for new solutions.
