Precious brands: loyalty unlimited

Andrew Doyle

This article discusses what makes a brand a 'precious' brand, one that gets talked about and to which users get emotionally attached.

Brand equity & strength
Brand loyalty
Strategy

Precious brands: loyalty unlimited

Andrew Doyle

There's a new hero for marketers to worship. His name is Peter Thomas and he's an insurance worker from Brighton in England. Or rather he was called Peter Thomas. Today his legal name is Honey Monster and...

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