Pre-testing technological developments and their market introduction. The German experiences with DVB-T

Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools.

Pre-Testing Technological Developments and Their Market Introduction

The German Experiences with DVB-T

Bernhard EngelMedia Research Department, ZDF, Germany

Robert NicklasGfK AG, Germany

THE NEED FOR PRETESTING TECHNOLOGICAL DEVELOPMENTS

Over the past 50 years,...