Pre-testing technological developments and their market introduction. The German experiences with DVB-T
Bernhard Engel and Robert Nicklas
Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools.
Pre-Testing Technological Developments and Their Market Introduction
The German Experiences with DVB-T
Bernhard EngelMedia Research Department, ZDF, Germany
Robert NicklasGfK AG, Germany
THE NEED FOR PRETESTING TECHNOLOGICAL DEVELOPMENTS
Over the past 50 years,...
