Pre-testing technological developments and their market introduction. The German experiences with DVB-T

Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools.

Pre-Testing Technological Developments and Their Market Introduction

The German Experiences with DVB-T

Bernhard EngelMedia Research Department, ZDF, Germany

Robert NicklasGfK AG, Germany


Over the past 50 years, almost all of the technological innovations in television were launched directly on the market. There was more demand for technological innovation than technology could supply, which meant that all technological innovation was successful. There was no need to build up test markets or carry out market research into the acceptance of technological innovations in television.

The pace of technological advances has resulted in more technological...

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