Pragmatism at light speed at light cost

Oliver Horn and Sandrine Monnier-McClure

This paper describes how qualitative research helped Beringer Blass Wine Estates develop its Australian Wine Regional portfolio offer in the United Kingdom.

Pragmatism at Light Speed at Light Cost

Oliver HornBeringer Blass Wine Estates Limited, EMEA, United KingdomSandrine Monnier-McClureGreen Light International, United Kingdom

THE PROJECT CONTEXT

Beringer Blass Wine Estates – Profile

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