Praekelt Consulting: Supersonic (MTN Fibre-To-The-Home)

Supersonic, a South African internet service provider, ran tests to optimise its website, creating a better customer experience and driving conversions.

Campaign details

Brand: Supersonic (powered by MTN, designed by Praekelt Consulting)Lead Agency:Region: EMEA

Strategy

Objective

The objective was to create an improved customer acquisition channel for an MTN-backed Fibre-To-The-Home offering – Supersonic....