Practising what you preach

Tim Williams, Ignition Consulting Group, believes that advertising agencies need to think harder about how they position themselves – and how they distinguish themselves from their competitors.

Practising What You Preach

Tim Williams Ignition Consulting Group

Agencies, like everything else, are brands. Yet, of the thousands of firms that call themselves 'advertising agencies', painfully few have a unique reputation of any kind. Agencies need...