PR past and future - onwards and upwards

Claire Spencer, managing director of i to i research, looks back at how the PR industry has evolved over the last 40 years and envisages PR playing a pivotal role in integrated communications over the next ten years.

PR past and future onwards and upwards?

Claire Spencer i to i research

HG Wells once said, 'We have come to rely on a comfortable time-lag of 50 years between the perception that something ought to be done and a serious attempt to do it.'...